Brochure Fold Types Explained: Tri-Fold, Bi-Fold, Z-Fold and More

The fold you choose decides how your brochure is read, so it is worth picking it before you start the design. Here is how the common folds work.

Bi-fold (four panels)

One fold down the middle. You get a front cover, two inside pages side by side, and a back. It is simple and works well for a short pitch, a menu or a program, and it gives you a large inside spread for photos or a big message.

Tri-fold (six panels)

Two folds, three panels on each side. This is the classic brochure. It suits service lists, company profiles and pricing, because each panel can hold one idea and the reader moves through them in order.

Z-fold (six panels)

Also six panels, but it opens like a zigzag instead of folding inward. Because it unfolds flat, it works well for a timeline, a process or a step-by-step message that you want read in sequence.

Gate fold

Two outer panels fold in to meet in the middle, like a pair of doors. Opening it reveals a wide centre panel, which is useful when you want one strong visual or message.

Double parallel fold

The sheet is folded in half and then in half again in the same direction, giving a compact piece with several panels. It suits content that is easy to scan in small pieces.

How to pick

Start with your content. If you have three or four separate points, a tri-fold fits. If you have one main message, try a bi-fold or gate fold. If order matters, choose a Z-fold. Whatever you pick, check that important text stays clear of the folds.

Timing

Because brochures have to be folded cleanly, we print them for next-day pickup instead of same day. See next-day brochure printing in Mississauga or call (437) 997-9921.